Innovation Barriers
Even if there are strong triggers that are acting on people to get them to innovate, there can be barriers that get in the way.
Barriers
Barriers to innovation include such things as the costs to innovate, the risks involved, and a whole host of psychological issues that get in the way of people innovating. People will resist a call to innovate, even if there are strong triggers
Before you build a product or attempt to introduce a service, you need to figure out what the barriers are and how you are going to get around them.