Market Sizing

If you’re starting or scaling a new business, the most significant determinant of its growth rate and how big it will become is the market size you’re entering. Unfortunately, figuring out market size is not as easy as it may first seem. That’s why we wrote a short book on Market Sizing.

“Market Sizing” is a practical guide for entrepreneurs and product or service innovators aiming to launch new products and scale businesses effectively. Through case studies and research, the book provides frameworks for evaluating market size, defining Total Addressable Market (TAM), and analyzing competitive landscapes. Key concepts like Potential Addressable Market (PAM) and Future Addressable Market (FOM) are explained to aid in strategic decision-making. It also shows how correctly establishing the size of the market can enable an entrepreneur to develop effective strategies for growth and financing.

Market Sizing Worksheet

We also developed a worksheet to help you keep track of your own calculations and thoughts on market sizing.