Our speaking focuses on the process of innovation and in particular, Scaleup Math, the economics of efficient growth. Companies and products are eventually judged on economics; the ability to turn ideas and cash into growth.  Understanding the economics of product introduction can accelerate growth, reduce capital requirements, and increase the chances of a firm succeeding globally. It can also lead to the creation of a successful scaleup. To understand the economics of success, or as we refer to it, Scaleup Math, companies need to develop an understanding of those factors that are essential to create a world class product or company. This talk will look at two distinct options for scaling your firm one that requires significant amounts of capital and one that doesn’t. In this talk we cover:

  • Market measurement
  • Market selection and segmentation
  • Increasing Competitive Differentiation
  • Improving Product/Market Fit
  • Enhancing Marketing Efficiency
  • Forecasting and capitalization

Find Out More

If you’re interested in discussing this please send me a message or email me at cplant@narwhalproject.org



Scaleup Math

Here is a slightly earlier version of Scaleup Math. It seems to be always under development.

Bringing Big Ideas to Life

This talk was done in 2019 for Rotman Magazine and is a good summary of Triggers and Barriers.

The Innovation Sweet Spot

While I was developing the concept of Triggers and Barriers, I gave this talk about what I called the Innovation Sweet Spot. It takes a consumer perspective on innovation and helps technology innovators appreciate a different perspective.

Building and Managing a Team

This talk was designed for prospective and early stage technology entrepreneurs who are looking at leadership for the first time. It helps them understand how to do a better job at implementing strategy. To do this, I go through how to use metrics effectively in a manner that is similar to the way Google uses OKRs to manage their activities.


Designed for prospective and early stage entrepreneurs, this talk methodically goes through a time-tested way of starting a company without other people’s money. The art of bootstrapping has been lost due to the promise of venture capital money but it is actually the best way of thinking about financing a startup.

Financial Forecasting

I’m not sure how often I’ve heard entrepreneurs (including me) say “The market is $300 million, we only need to get 2% of it to be successful.” Unfortunately, things don’t actually work that way.

This topic goes to the heart of Metrics, a subject I deal with as part of helping leaders connect strategy with action. It is on the execution side of Ideas and Execution and is particularly useful for entrepreneurs. If you knew what your revenue was going to be next year, do you think you could be more profitable? Using metrics effectively is the key to financial forecasting.

Recent Speeches