Speaking and Workshops
What We Do
We help early stage tech entrepreneurs develop the skills to evaluate and implement strategies for meteoric growth. We enable them to create processes that will improve their ability to make strategic decisions about market selection and competitive differentiation, improve product/market fit and marketing efficiency as well as obtain capital.
Workshops and Speeches
We give speeches and conduct workshops on the topic of Unicorn Math, the economics of rapid growth. Based on over 6 years of research into thousands of companies, this framework addresses issue of:
- Market measurement
- Market selection and segmentation
- Increasing Competitive Differentiation
- Improving Product/Market Fit
- Enhancing Marketing Efficiency
- Forecasting and capitalization
Find Out More
If you’re interested in discussing this please send me a message or email me at firstname.lastname@example.org
Bringing Big Ideas to Life
This talk was done in 2019 for Rotman Magazine and is a good summary of Triggers and Barriers.
The Innovation Sweet Spot
While I was developing the concept of Triggers and Barriers, I gave this talk about what I called the Innovation Sweet Spot. It takes a consumer perspective on innovation and helps technology innovators appreciate a different perspective.
Building and Managing a Team
This talk was designed for prospective and early stage technology entrepreneurs who are looking at leadership for the first time. It helps them understand how to do a better job at implementing strategy. To do this, I go through how to use metrics effectively in a manner that is similar to the way Google uses OKRs to manage their activities.
Designed for prospective and early stage entrepreneurs, this talk methodically goes through a time-tested way of starting a company without other people’s money. The art of bootstrapping has been lost due to the promise of venture capital money but it is actually the best way of thinking about financing a startup.
I’m not sure how often I’ve heard entrepreneurs (including me) say “The market is $300 million, we only need to get 2% of it to be successful.” Unfortunately, things don’t actually work that way.
This topic goes to the heart of Metrics, a subject I deal with as part of helping leaders connect strategy with action. It is on the execution side of Ideas and Execution and is particularly useful for entrepreneurs. If you knew what your revenue was going to be next year, do you think you could be more profitable? Using metrics effectively is the key to financial forecasting.