The Narwhal Project

Strategic finance for tech entrepreneurs











Strategic Finance

Strategic Finance brings together the key elements of Strategy and Finance as well as Marketing and Corporate Development in order to drive business growth.


We position startups for fundraising by defining a strategy, creating financial forecasts and determining valuation. We also help refine the pitch and target potential investors.

Scaleup Math

A $20 billion dollar market


An Idea 50% better than what exists

 A Net Promoter Score of 30


M&S 33% of next year’s revenue

Capital 2 times revenue


To get a 100% growth rate

Triggers and Barriers to Innovation

If you think you have a great business or product idea, your success will depend in part on how well you understand your prospective customer. Listening closely to your customers will tell you what business you are in.

The thing about customers is that they don’t talk very loudly and sometimes they won’t talk to you at all. Customers won’t tell you what they want, what you should create or what gets in the way of making a purchase. They might not even know that what you have is something they need. 

What you need is a framework to help you listen to customers, to understand what triggers them, what barriers stop them, and how they view your competition. That’s what we’re going to give you in this book: a framework to help you understand your prospective customers’ triggers and barriers – how they think, what they feel, and how your idea relates to their lives.

Triggers & Barriers is all about how to listen to customers so that you can understand their behaviour and capitalize on it to make your business a resounding success.