The Narwhal Project
Strategic finance for tech entrepreneurs
Strategic Finance brings together the key elements of Strategy and Finance as well as Marketing and Corporate Development in order to drive business growth.
A $20 billion dollar market
An Idea 50% better than what exists
A Net Promoter Score of 30
M&S 33% of next year’s revenue
Capital 2 times revenue
To get a 100% growth rate
If you think you have a great business or product idea, your success will depend in part on how well you understand your prospective customer. Listening closely to your customers will tell you what business you are in.
The thing about customers is that they don’t talk very loudly and sometimes they won’t talk to you at all. Customers won’t tell you what they want, what you should create or what gets in the way of making a purchase. They might not even know that what you have is something they need.
What you need is a framework to help you listen to customers, to understand what triggers them, what barriers stop them, and how they view your competition. That’s what we’re going to give you in this book: a framework to help you understand your prospective customers’ triggers and barriers – how they think, what they feel, and how your idea relates to their lives.
Triggers & Barriers is all about how to listen to customers so that you can understand their behaviour and capitalize on it to make your business a resounding success.