The Narwhal Project

Strategic finance for tech entrepreneurs











Strategic Finance

Strategic Finance brings together the key elements of Strategy and Finance as well as Marketing and Corporate Development in order to drive business growth.

Our Accelerator

We position your firm for fundraising, help you figure out strategy, prepare the pitch deck, create your forecasts, figure out valuation, determine out who to target, and source investors.

Unicorn Math

A $20 billion dollar market


An Idea 50% better than what exists

 A Net Promoter Score of 30


M&S 33% of next year’s revenue

Capital 2 times revenue


To get a 100% growth rate

Triggers and Barriers to Innovation

If you think you have a great business or product idea your success will depend in part on how well you understand your prospective customer. In fact, If you listen closely, your customers will tell you what business you are in.

This book is all about understanding those potential customers. It’s about figuring out what triggers them to buy and what barriers get in the way of you making a sale. It’s about how to listen to customers so that you can understand their behavior and capitalize on it to make your business a resounding success.

The thing about customers is that they don’t talk very loudly. In fact, sometimes they won’t talk to you at all. They won’t tell you what they want or what you should create. Customers won’t tell you what triggers them to make a purchase. They also won’t tell you why they won’t buy, or what barriers get in the way of them making a purchase. As a result, they might not even know that what you have is something they need.

What you need is a framework to help you listen to customers, to understand what triggers them, what barriers stop them, and how they view your competition. That’s what we’re going to give you in this book: a framework to help you understand your prospective customers’ triggers and barriers – how they think, what they feel, and how your idea relates to their lives.