successI was chatting with a new acquaintance last week about her job and I asked her a simple question that I now ask almost everyone I talk to. “What does success look like.”

The sad part is that she was unable to answer the question. It’s the same question I asked two other people that week and their reactions were all the same. A bit sheepish, a bit rueful. They all really wanted to know and were a bit sad and embarrassed that they didn’t.

If you don’t know where you’re going, any road will take you there. And that’s what is happening. When companies and people can’t define what success looks like, any bit of random activity and busy work can substitute for success.

So ask yourself the question: What does success look like for you?