Focus Focus Focus

One of Steve Job’s greatest strengths was knowing how to focus. When he came back to Apple in 1997 as a consultant, he found a company that was severely unfocussed.  Apple had a dozen different versions of the Macintosh and each of the versions had a different confusing number ranging from 1400 to 9600. Even Jobs couldn’t figure out how to recommend which versions one of his friends should buy.

At one product session, Jobs had had enough and he grabbed a magic marker and drew a four square chart on a whiteboard. “Here’s what we need,” he stated. On top of the two columns he wrote Consumer and Pro. The two rows he labeled Desktop and Portable. Apples’ new focused job was to make four products, one in each quadrant. This ability to focus saved Apple from extinction.

“Deciding what NOT to do is as important as deciding what to do. That’s true for companies, and its true for products.” And it’s true for managers.

If you’re having trouble figuring what to focus on, then sit back and think. What are you doing that gives you the best bang for the buck in:

  • delivering and improving quality,
  • reducing cost, or
  • saving time.

 

Shoe Shopping and Materiality

As a typical guy, I’ve always wondered why women obsess so much about their shoes. After all, they’re just shoes. In particular I used to wonder why women spend so much time shopping for shoes and so little time shopping for cars for instance. I’ve seen women agonize over shoes for the longest time and make a decision to buy a car without much angst at all. A guy on the other hand will spend all sorts of time researching and discussing cars before he’ll make a purchase but he’ll typically just buy the same type of shoes he bought the last time.

I used to think that this difference between the sexes was because women just didn’t understand the concept of materiality. After all, a car is so much more expensive that a pair of shoes. Shouldn’t you spend much more time on a car decision than on a shoe decision? Now that I am working on my emotional intelligence  I realize that it is exactly because of materiality that women spend so much time on a shoe decision and men, so much on cars.

So, you’re probably wondering what is so special about this concept of materiality. This concept is a prevalent one professionally but it has not always crept successfully into the hands of the people working in businesses. This may be due to the fact that ancient proverbs seem to go against the concept of materiality. In fact an old Scottish proverb advises people to “Take care of your pennies and your dollars will take care of themselves.” This proverb is in fact ass-backward. What you should be doing is minding your dollars and paying no attention to your pennies.

Something is material if it matters. Matters to what? Well it could be to you, your boss, the customer. The point is if you want to spend your time wisely at work and not waste it, you should only spend time on things that are material, not on things that are immaterial. Don’t waste your time on stuff that doesn’t matter and if you do this one thing well, you’ll find that you’re almost never scrambling for time.

Back to shoe shopping. Why would anyone spend more time shopping for shoes than shopping for a car? Well it all comes down to materiality but with a twist. Materiality isn’t always just about the money. Sometimes, the emotional impact matters more than the monetary one. Some people really care about how they look in pair of shoes and couldn’t care less about what their car says about them. Others have a much stronger emotional connection to a car than to shoes.

What is material to one person, isn’t material to another. But the same principle holds at work. Spend your time only on stuff that matters, stuff that is material to your success and the company’s success.

Leadership and The Occupy Movement

Today is the first anniversary of the day that Occupy Wall Street took over Zuccotti Park and the Occupy Movement was born. As a movement it began over a growing disillusionment about income inequality and corporate greed. While it dominated the world’s attention for many weeks, its impact was short lived. Eventually it lost its momentum, its ability to organize, and was broken up.

What doomed the movement was its lack of leadership. Not only did a credible leader not emerge but in fact the movement resisted any attempts by individuals who wanted to lead it. “Without leaders or specific demands, what started as a protest against income inequality turned into an amorphous protest against everything wrong with the world.” (Washington Times”)

Movements and groups need leaders. Where would the civil rights movement have been without Martin Luther King, the feminist movement without Germaine Greer?

Without a leader, there was no one to articulate a vision. Without a leader there was no one to focus communications. And without a leader, there was no one left to motivate followers when the parks had been emptied.

Income inequality still exists. Corporate greed still exists. The disenfranchised still need a voice. The movement needs leadership.

More on meetings (Not moron meetings)

A Software Engineer, a Hardware Engineer and a Branch Manager were on their way to a meeting. They were driving down a steep mountain road when suddenly the brakes on their car failed. The car careened almost out of control down the road, bouncing off the crash barriers, until it miraculously ground to a halt scraping along the mountainside. The car’s occupants, shaken but unhurt, now had a problem: they were stuck halfway down a mountain in a car with no brakes. What were they to do?”

I know,” said the Branch Manager, “Let’s have a meeting, propose a Vision, formulate a Mission Statement, define some Goals, and by a process of Continuous Improvement find a solution to the Critical Problems, and we can be on our way.”

“No, no,” said the Hardware Engineer, “That will take far too long, and besides, that method has never worked before. I’ve got my Swiss Army knife with me, and in no time at all I can strip down the car’s braking system, isolate the fault, fix it, and we can be on our way.”

“Well,” said the Software Engineer, “Before we do anything, I think we should push the car back up the road and see if it happens again.” (Stolen from www.jokebuddha.com)

More Ideas on Meetings

I am constantly hearing people say that they got nothing done one day as they spent most of the day in meetings. Actually this is a problematic attitude. Meetings are for getting things done and in addition they are not exclusively for getting things done. A meeting has and should have a variety of purposes. They are not only about getting things done, they are about bonding, getting to know colleagues, sharing stories, having a good time and generally enjoying each others company. We are not meant to be solitary workers and meetings are a positive way of adding some enjoyment to the working day, as long as you actually enjoy the people you are meeting with. That being said, it is still possible to waste time in meetings.

There are all sorts of advisors who would tell you that it is critical to follow a certain set of steps in order to have a productive meeting. These would be to have a chairperson, set an agenda, record minutes and stick to the agenda. Having been in over 10,000 meetings in my working life I have to admit that the number of times that I have seen someone follow the proscribed method of having a meeting is less than a handful. These meetings are in fact among the worst I ever attended. People are not meant to work that way; they are more free flowing and extemporaneous than would be allowed for in a highly structured meeting.

The key to any meeting is simple. Just have an objective. That’s it, a simple objective. A meeting should be about either of two things: developing a plan or working on removing obstacles. Meetings that are just used to update people about the status of one thing or another are a waste of time. Updates are better handled through regular reports as to status and the recipient can spend as much time as is necessary to get as much of a picture is necessary when it is a regular report.

Before any meeting and at the beginning of the meeting you should establish the objective of the meeting. As the meeting progresses, let it meander over different territory from time to time but if it strays too far or for too long then gently remind people about the objective of the meeting. Going with the flow means that you don’t obsessively adhere to the objectives but every now and then make sure that you are making progress in meeting them. At the end of the meeting all you need to do is make sure that you met the objective and that there is a plan for follow up that is reinforced in an email by whoever owns the plan. Not too rigid or complex, just enough to be efficient

Are you spending your life in meetings?

I keep running into people who complain that they are in meetings all day and they don’t manage to get anything done. Even if you want to, you won’t be able to eliminate all meetings and you’ll even have a hard time reducing them. They will fill up your calendar whether they are a priority for you or not. In many cases they are a priority for someone else and not for you but for the sake of playing nicely in the sandbox you’ll need to accept them. You can save yourself this anguish by following a few rules:

  1. Never have a meeting the minute you get into the office in the morning. Make sure that you have at least half an hour before the first meeting to deal with email from the night before and to figure out your priorities for the day and a to-do list.
  2. Unless they are all of one type, try not to have meetings back to back. If you can, allow for an hour between all meetings, as this will be important time for dealing with email and coworker questions and keeping current on them. Also, meetings have a habit of going overtime and since it is rude to leave early and arrive late then you are better off with a buffer between them.
  3. Don’t let people book time in your calendar. Now, since most people have public calendars, all sorts of people will see that you have free time and try to schedule a meeting onto that time. Don’t let them do that. Just refuse those meetings. If you let them do that, you are letting them take control of your priorities and letting them control your working day.
  4. The next key is to never finish the working day with a meeting. If you do, you won’t be able to tidy up, deal with last minute things and plan for the next day.
  5. Finally, never book a meeting after 3:00 pm on a Friday. Having a few hours at the end of the week to wind down, clear out a few things that need to be done and plan for the next week is essential. Having no meetings at the end of the week will leave you feeling relaxed and in control.

 By controlling when you have meetings you remove the risk that meetings will take over your calendar and you’ll have time to get other things done.